7 signs you have an outdated website
There’s nothing worse than realising your website is a little out of date and needs some care. It’s like hearing a rattling sound in your car when you’re driving on the highway. You know something needs to be done, but you can worry about the cost.
In this blog post we’re looking at the 7 signs you have an outdated website. This could come in the form of a new design, some updated content, better marketing or even a full brand overhaul.
Here are some example points you could consider:
1. Outdated website content
The content on your website doesn’t match your current product or service offerings. There hasn’t been a new blog post for more than a year. Your ‘About Us’ page was last updated in 2012. Your website content needs to be kept up-to-date to ensure that your customers and prospects are getting accurate information about your company.
Your website may also have very little content, or the content that is there is poor quality. This could be in the form of typos, outdated information or even just bad grammar. In order to make a good impression on your website visitors, it’s important to have quality content that is well written and accurate.
2. Design from another era
Your website design looks like it’s from another era. The colours are outdated, the font choices are outdated and the overall look and feel of the site is dated. A website design that is outdated can make your company look outdated as well.
It’s important to keep your website design fresh so that your visitors will see that you are a company that is current and up-to-date. A fresh, modern website design will also help improve your search engine rankings as it will be seen as more relevant by the search engines.
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3. Decrease in leads and sales
You’re not receiving as many calls or emails from potential customers and your leads have all but dried up. You’re still getting some sales, but your numbers are way down compared to previous months/years.
There could be a number of reasons for this, but one possibility is that your website is outdated and not effectively representing your company or product. If your website is not generating the leads and sales that it once was, it’s time to take a close look at your site and see if it needs an update.
A good indication of this is to review your website’s bounce rate. If your website’s bounce rate is high, it means that people are coming to your site and then quickly leaving. This could be because they can’t find what they’re looking for, or it could be because your website design is outdated and not visually appealing.
A high bounce rate is an indication that something is wrong with your website and needs to be fixed. If you’re not sure what the problem is, consider hiring us to take a look at your site and give you some recommendations.
4. Your website is slow
Your website is slow to load, often taking 5 seconds or more per page. This only serves to turn potential customers away, as they don’t have the patience to wait to read your content. Your website should be loading in 2 seconds or less.
A slow website can be caused by a number of factors, such as outdated coding, large images that have not been optimised for the web or too many plugins. Whatever the cause, a slow website is a sure sign that your website needs an update.
Fine tuning the performance of a business website is what we’re very good at. Be sure to ask us about our ‘design for performance‘ service.
5. You’re not ranking well in the search engines
You used to get a lot of traffic from the search engines, but lately, your traffic has been declining. When you check your rankings, you’ve noticed that you’re not ranking as high as you used to be.
It’s important to maintain a good ranking in the search engines so that people can find you when they are searching for keywords related to your business. If your website is outdated, it’s likely that your rankings have declined. An outdated website is seen as less relevant by the search engines and will therefore rank lower than a modern website.
If you want to improve your rankings, you need to update your website. This means freshening up your design, improving your content and making sure your site is mobile-friendly.
6. Your website is not mobile-friendly
Your website is not responsive, meaning it’s not optimised for mobile devices. This is a big problem, as more and more people are using their smartphones and tablets to access the internet. If your website is not mobile-friendly, you’re missing out on a lot of potential traffic and customers.
Not only that, but Google is now penalising websites that are not mobile-friendly by ranking them lower in the search results. So, if your website is not responsive, you’re not only missing out on traffic, but you’re also at risk of losing your good ranking in the search engines.
The solution is to update your website and make it responsive. This means making sure your website can be easily viewed on all devices, from smartphones to desktop computers.
7. Your competition has a better website
You take a look at your competitor’s website and it’s clear that they have a better website than you. Their design is more modern, their content is better written and they seem to be getting more traffic than you.
It’s important to keep an eye on your competition and see what they are doing with their website. If they have a better website than you, it’s time to make some changes to your own site. Otherwise, you’ll just continue to fall behind and lose potential customers to your competition.
If you’re experiencing any of the 7 signs your website is outdated, it’s time for an update.
An outdated website can have a negative effect on your business, as it’s likely that your rankings have declined in the search engines, traffic has decreased and your competition has a better website than you.
The solution is to update your website with a modern design, fresh content and make sure it’s mobile-friendly.
If you need help updating your website, contact us today. We’re experts in website design and development in Sydney and can help you take your website to the next level.