You might be reading the term “website keywords” and already planning to shut it out of your mind, but stay a while and read on. Website keywords can be confusing, and many business owners prefer to leave them entirely in the hands of SEO experts. While this is of course the right thing to do, because they can get confusing, it’s still a good idea to have a general understanding of what they are.
If you’re still reading, I’m going to take some of the mystery out of website keywords for you.
An SEO website keyword is a word or phrase that you want your website to rank high on the search engine results page so more people will click on it when searching for something related to what you offer.
What is a keyword?
Put simply, a keyword is a word or term that people will use when searching for something online. When you search for something, the results are sorted by relevance to your keyword. So if someone is searching for an “online marketing blog,” it’s more likely that they’ll click on a link with the words “online marketing” in it than one that says “yoga pants.”
A keyword can be anything from a word or phrase used when describing what you offer (i.e., plumbing services) to moods and emotions people feel about how you’re offering them something (i.e., fix a leaking tap). It doesn’t matter as long as those keywords relate to whatever topic your website covers.
The Importance of SEO Keywords
You can probably see where this is going…you need SEO keywords if you hope for anyone to ever find out about your business or website in the first place! It all comes down to search engine optimisation (SEO) – which includes keyword strategy and placement on a page. And while some people might think it’s easy enough just placing SEO terms somewhere within their website pages, they often end up being more distracting than helpful; we’ve all seen those sites with keyword-stuffed pages that are a complete turn-off.
A good website keyword strategy should be based around keywords that your target audience is using to search for you, not ones that sound or look nice on the page but don’t mean anything. Ideally, you want it relevant and at least somewhat competitive too – i.e., there are enough searches every month (or week) so people will find you when they type in these words and phrases, however, it can’t just be anyone who uses them as this makes it way too easy to outrank!
Website keywords are important because they instantly provide a link between what a customer is searching for, and your product or service. They help search engines to know what your content is all about and help to connect that content with your intended audience. You can start creating your website keywords by writing down all the words that you think people would use to find what you’re offering. Afterward, narrow it down to just a few of them based on search volume and other factors. Finally, spend time experimenting with keyword placement throughout your site so they appear in key locations – like title tags or headers – but aren’t overdone while also being included within the content itself!
How do I know which keywords to use?
For this one, you’ll need to put yourself in your potential customer’s shoes. What would they type into Google when looking for a product or service you offer? Think about the words or phrases they would use when searching for something that solves their problem. When you know what words they’re using, it’s a lot easier to come up with relevant and specific keywords.
Another way is to use the Google Adwords keyword planner tool. This will show you all the search terms that people are actively searching for so you can find out which ones would be most beneficial for your business or website.
Remember: The goal of creating key phrases isn’t just to fill space but rather to provide valuable insight into what your audience wants from your service! It should help them efficiently solve their problem, not distract them by trying too hard. Make sure that when someone sees one of your SEO website keywords, they immediately think about why exactly they’re on your page.
How many keywords do you need?
This can depend on what you’re providing to your customers or clients, and the size of your website. For a single page, you’ll generally have one main keyword, and likely a handful of related keywords. For larger websites, you might have many different keywords that relate to your niche or industry. That’s fine as long as the important ones are there – like main and secondary key phrases!
Don’t try to stuff too many words into one sentence either (i.e., not ‘plumbing SEO services’). Not only does this make it difficult for readers but search engines will also find it hard to determine what exactly is relevant about that page; they’ll view everything else on your site with equal importance which makes optimising all of those pages almost impossible down the line.
A good rule is to have your main SEO keywords appear in the first 100 words of your content.
How do I know what keyword density to use?
There’s no need for a specific SEO keyword density because it can be different depending on who you’re talking to and why they should care about that SEO term. Generally though, try not to repeat SEO keywords more than once or twice within one paragraph; this will make sure that search engines get all the info they need from any page while also ensuring visitors aren’t put off by seeing them over and over again. Instead, weave SEO key phrases throughout longer-form pieces (i.e., blog posts).
How do I track keywords/rankings?
There are many helpful rank-checking tools on the market like SEMrush, Ahrefs, Moz Pro, and Serpfox. Just pick one (or all of them!) and use it to track your rankings over time. This will give you insight into how effective your SEO efforts are!
A great way to gauge this is by filtering through keywords that have the highest number of impressions but the lowest number of clicks; there might be something wrong with these particular search terms, or maybe they’re not relevant enough for people to make a purchase. Use keyword tracking tools like SEMrush along with Google Analytics so you can see what’s working well on each page while figuring out which ones should be further optimised!
What else should I know?
Be sure that whatever words you choose work in harmony with the rest of your content rather than trying too hard to force SEO keywords within your writing. The easier it is for visitors to understand what you’re talking about, the better chances you have of getting them to stay on your site and reading everything that’s there!
SEO website keywords are an essential part of any website or SEO service. If people can’t find your content then they certainly won’t read it – let alone share it with others who might need your help! Use relevant SEO key phrases throughout all forms of web-based marketing so customers know exactly why they should be paying attention to each page specifically. Remember: You want visitors browsing through search engines results pages (SERPs) to not only see but also click on yours over other similar business’ sites because yours offers more value-based around your chosen SEO keywords.
Titan Blue does SEO right
At Titan Blue, we always strive to have your website appear above your competitors in no time using our proven Search Engine Optimisation techniques. Our SEO service will give you every chance of ranking in popular search engines, making it visible for your potential clients to find you.
So do not wait any longer, Search Engine Optimisation is a vital service that you need if you want to stand out from the crowd. It’s no longer a“nice to have”, it’s a“must-have”, to ensure that you are visible and can bring visitors to your website from the search engines.
We would love to help you reach new customers, engage with prospects and build a buzzing community around you, your business and your products and services.
and start growing your brand today
