Why your business gets low social media engagement.
Businesses of all shapes and sizes are likely to experience social media marketing overwhelm from time to time.
Here are some reason why your posts aren’t getting the attention you’d like (or deserve).
You're not speaking to the right audience
The social media landscape has changed drastically over the last few years. It has become much more sophisticated and competitive.
Look at who you are following on social networks and then look at your followers (if any). The two audiences may not even be in the same ballpark. This is a huge mistake that many social media marketers make. You need an audience that is interested in what you do and what you’re offering.
Set social media aside for a minute to consider this: If you were walking down the street and saw someone wearing a shirt with your business logo or slogan on it, would you stop?
Do that same thought experiment while looking at social media followers. Imagine seeing one of your social media followers wearing a t-shirt with one of your social media posts on it. Would you stop and read what they were posting? I’m pretty sure the answer to that question is “no” for most social media marketers.
A social network is just like any social environment, there are cliques and groups. If you aren’t part of their social circle then it would be awkward to walk into it and start spouting off a bunch of stuff about yourself. Think about social media the same way, if someone doesn’t truly know or care about you than they won’t be interested in what you have to say.
Now social media has changed and social networks rely on algorithms to help deliver content that is relevant to your audience. This means that social networks already know what your audience cares about and who they care about having conversations with. You need to take advantage of these algorithms to see social media success.
Do you know who your audience is?
If you think your social media audience is everyone, then it’s likely not even 1%.
Social networks are extremely good at identifying your social followers and people that they think will be interested in what you have to offer. This can be done through their platform or by using social media management software like Hootsuite.
You need to change your social media approach and start targeting your social followers. You need to speak their language in order for them to care about what you have to say.
You’re Not Engaging Your Followers
Are you even talking to your social media followers? Do you know who they are? Do you interact with them regularly?
Social networks allow anyone to create social accounts, when it comes to social engagement there are two types of people: those that contribute and those that leech. The social network platform is not the issue here as much as the individual social account owner is. Leechers will often collect social followers but never engage or respond back, so really all they’re doing is hurting themselves. This group of people is social media audience poison.
Social networks have social advertising platforms which allow businesses to target social followers based on demographics, interests and much more. For social media marketers this is huge because it allows us to connect with the right social network follower that has a chance of actually being interested in our business.
Social advertising is a great tool for social media marketing success if you are targeting correctly!
You’re expecting too much too quickly
Engagement doesn’t happen overnight.
Many business owners make the mistake of expecting instant likes, comments, and follows. As a result, when that doesn’t happen, they often give up trying. Building a loyal following that will engage with your content is a gradual process.
This is where social media marketing management platforms come in handy. Social networks create social followers for your social account, but social media managers help you organise these social followers and to respond to their comments, likes and other actions. Management platforms are also great at collecting analytics data about social media engagement which is important when gauging social success!
You’re not social media marketing consistently
Engagement requires social followers to see your social posts on a regular basis. People don’t always check social networks as often as you may like. Once again, social media management software can help with this issue. There are many social networks that you need to stay active in order to keep up engagement, particularly if managing them is difficult due to a heavy social schedule or other obligations!
Your content is all wrong!
If the content of your social posts isn’t relevant and interesting then it won’t receive much engagement. Social followers will see right through fluff content aimed at increasing likes or follows for social accounts that aren’t relevant to their interests or needs. It should be obvious that social followers won’t engage with social posts created with the sole purpose of increasing social followers.
Social followers will engage if they see your social content as being worthwhile and relevant to their interests, often this can be done by posting expert articles or reviews. It’s also important to post about items related to your business subject matter, social followers want social accounts that are related directly to them and what is happening in their daily lives right now. This means you need to pay attention to trending social topics along with what is going on in the news! If you feel like your account has had social media marketing success then give it a shout out on our Facebook page!
You have a weak social presence
The best way to make sure people see what you’re saying on social networks is to amplify it further with paid advertising. Social network ads allow businesses to give attention to the right audience so that they can take advantage of all the hard work being done by social media marketers. This means paying extra attention to targeting algorithms so that businesses can target relevant audiences who are actually interested in their content.
Social media marketers should be creating compelling content to amplify – not just tossing up a few dumb posts and hoping for the best. To make sure that you’re getting the most out of your social efforts, use paid advertising on both Facebook and Instagram so that you can target audiences who genuinely love your brand. Then they’ll engage with what you have to say, and share even more content about your business.
This is how businesses should be engaging customers online.
Ultimately, you need to know your goals and figure out the best approach for you. Social media marketing can be overwhelming, but it doesn’t have to be. The key is just finding what works for you and your business.
Make sure that your social media content is relevant, but also do away with the idea that you have to post 24/7 on every platform. You don’t. Engaging with customers and fans in meaningful ways is more important than posting constantly anyway because it shows real value for audiences. Social media shouldn’t be a chore; it’s an opportunity to connect directly with your audience who wants to know what’s going on at your company and how they can work with you.
Get Social by Titan Blue is an award-winning, full-service Social Media Marketing Agency that can help you get a solid footing on the platforms that matter most for your business. We know how much work is involved in managing multiple social accounts. We offer one-on-one social media management services as well as comprehensive social media packages. Our clients have had success with us thanks to our dedication to listening closely and understanding what they need and want.
We will be able to help you keep up engagement and deliver on the potential of your social media marketing efforts.
Get Social by Titan Blue is located in Cronulla Beach, Sydney and we serve clients across Australia.
Get in touch with us today to learn how we can revolutionise your social media!