Why does Google rank websites? We think the primary reason is so that people can quickly and easily find what they are looking for. So when you can optimise a web page in a way that makes it easier to use, there’s a pretty good chance Google will notice when it crawls your site.
Search Engine Optimisation or SEO is the process of influencing the natural, or organic, search results so your website pages rank well for your chosen keywords.
The purpose of optimising your website for the search engines is so that you gain visibility to your target audience. Your website needs to be on the first page of the search results for users who are looking for a business just like yours.
So what is on-page seo exactly? Well, this is the practice of optimising your website so that it has the best chance of ranking on search engines. On-page SEO is all about ensuring you have followed Google’s guidelines to ensure they will rank your site pages for relevant queries.
In this article, we’ll give you 10 on-page SEO tips that you can use to help Google rank your business website in 2022.
1. Pick the right keywords
What is a keyword? A keyword is a word or phrase that summarises the content of your page. It’s what your potential customers will type into their favourite search engine (like Google or Bing) to find a business like yours.
Choosing the right keywords are crucial on-page SEO factors for any webpage. When you choose poor or irrelevant keywords, it makes it hard for people to find your page through search engines. And if no one can find your web pages, it makes it hard for your site to rank well.
But if you correctly match your keywords to the content on your page, it makes it easier for both users and search engines to find what they are looking for.
2. Use keywords in your title tag
Make sure you add your target keyword in the title tag of your page. This is one of the first things that someone will see in the search results. Adding the target keyword at the start of the title tag helps your page to stand out to a potentially interested customer. Your title tag can be up to 60 characters in length, with 50-60 characters being a good sweet spot.
3. Target keyword in first 100 words
You should add your target keyword into the first 100 words on your page or blog post. This helps visitors and the search engines to understand the topic of your content. You can also add your target keyword a few more times naturally throughout your content. Don’t overdo this, as you’re not trying to completely fill your page full of the same words. For example, in a 3,000 word article, you wouldn’t want to use your target keyword more than 5-6 times.
4. SEO Friendly URL's
Make sure your pages and posts use simple SEO friendly URLs. A shorter URL that includes your target keyword will tend to perform better in the search engines than a longer URL. For example if your target keyword was “shoe repair”, then your URL would be better as /shoe-repair/ rather than /learn-more-about-our-shoe-repair-services/.
5. Unique Meta Descriptions
Make sure that every page and post on your website has a well-written and unique meta description. These will be shown in the search engine results, as the descriptive text beneath the title of each result. Meta descriptions give you a perfect opportunity to encourage someone to click through to your page and read more of your content. You can use up to 160 characters here.
6. Write for humans not search engines
Your content is going to be read and enjoyed by human beings, so make sure they’re always considered first. Yes, there are tips and tricks you can use to help the search engines understand your content better, but you must write for humans. If your content is written purely for the search engines, it will usually be harder for a human to read. This causes them to quickly click back in their browser and visit your competitor instead.
7. Make your content engaging
The human eye can quickly get tired when reading large passages of text. There’s nothing worse than seeing 1,000+ words of content on a screen, without anything that breaks the content up. Make sure you utilise images, illustrations and videos to break up your content. You want to capture someone’s attention and keep them on your page. This has the added benefit of increasing dwell time, which is a metric that measures how long someone has stayed on a page after clicking through from the search results.
8. Consider search intent
Before you create content that targets a specific keyword, take a few moments to do some research. What sort of results are showing in Google for that keyword already? If you’re looking to write an article for your target keyword but none of the top 10 results in Google are blog articles, then the search intent suggests that people are not looking to read articles. Always make sure that the type of content you want to create is already ranking highly in the search engines!
9. Internal Linking
Internal linking is one of the most important parts of on-page SEO. An internal link is a link that takes a user to another page or blog post on your own website. It’s perfect for linking them to further useful information on a particular topic. Every page or post of your website should utilise internal linking. This can help both your readers and also the search engines.
10. Make sure your website loads fast!
Last but by no means least, you need to make sure that your website loads quickly. This is beneficial for your visitors and also the search engines. Technology advances have lead to humans being more fickle and impatient. They’re easily bored by slow websites. Your website should load in under 2 seconds and ideally in under 1 second. Run a speed test using GTMetrix. If the result is more than 2 seconds, your website needs optimising.
Why choose Titan Blue to help rank your website with SEO
Achieve top search rankings with our proven methods and watch your business grow.
We always strive to have your website appear above your competitors in no time using our proven Search Engine Optimisation techniques. Our SEO service will give you every chance of ranking in popular search engines, making it visible for your potential clients to find you.
So do not wait any longer, Search Engine Optimisation is a vital service that you need if you want to stand out from the crowd. It’s no longer a“nice to have”, it’s a“must have”, to ensure that you are visible and can bring visitors to your website from the search engines.
If you want to rank your website in popular search engines, then it’s important that you invest time into on-page SEO. We hope these 10 tips were helpful! The team at Titan Blue is here to help make sure your site ranks at the top of Google with our proven Search Engine Optimisation techniques. Contact us today and we would be more than happy to implement any of these suggestions onto your own website or blog post.
We would love to help you reach new customers, engage with prospects and build a buzzing community around you, your business and your products and services.
and start growing your brand today
