After all the hard work that goes into launching a new website, it’s important to make sure you take the necessary steps to optimise your site for search engines. Here are 10 enormously important SEO steps to take after a new website launch.
1. Research your keywords
When it comes to SEO, keyword research is essential. By targeting the right keywords, you can improve your website’s visibility and organic search traffic. There are several tools and techniques you can use to aid in your keyword research. Here are some tips on how to do some basic keyword research:
Use keyword research tools
There are a number of different keyword research tools available, such as Google’s Keyword Planner (you will need a Google Ads account) and SEMrush. These tools can help you find the right keywords to target for your website.
Research your competitors
Another great way to find keywords is to research your competitors. By looking at what keywords they are targeting, you can get a good idea of the types of keywords that are worth targeting for your own site.
Make use of Google Ads
Google AdWords can also be a helpful tool for keyword research. By using Google Ads, you can see how often certain keywords are being searched for, as well as the average cost-per-click (CPC) for those keywords.
2. Optimise your title tags and meta descriptions
Make sure your title tags and meta descriptions are optimised for your target keywords. These are the short snippets that appear in search engine results, so it’s important to make them as compelling as possible to encourage people to click through to your site. Here are some tips on how to write SEO-friendly title tags and meta descriptions:
Including your target keywords in your title tags, meta descriptions and webpage URL is a must for SEO. These are the first things search engines will look at when determining your page’s ranking, so make sure they are as relevant as possible.
Keep them short and sweet.
Title tags and meta descriptions should be kept to around 150-160 characters each. Anything longer than that and they will likely be truncated in search engine results.
3. Optimise your website content
Once you’ve researched your keywords, it’s time to start incorporating them into your website content. Keyword optimisation is the process of ensuring that your website content is properly optimized for the search engines. Make sure your website content is relevant to your keywords and is of a high quality. Content that is well-written and informative is more likely to rank well in the search results.
4. Add internal links
Add internal links to your website content, as this will help to keep people on your site for longer and also help with SEO. You should also make sure that the anchor text (the text you use to link to other pages on your site) is keyword rich, so it will help with your SEO efforts. Search engines love this practice, so make sure you do it!
5. Add external links
In addition to adding internal links, you should also add external links to your website. This will show search engines that your website is a valuable resource and will help to improve your SEO rankings. Just be sure to link to high-quality websites that are relevant to your niche.
6. Optimise your images
Images are important for any website, but they are especially important for SEO. When you upload images to your site, make sure to optimise them by using keywords in the file name and adding alt text (a brief description of the image). This will help your SEO efforts and also make your site more accessible to people with disabilities.
7. Optimise your website for mobile
With more and more people using their mobile devices to access the internet, it’s important that you optimise your website for mobile. This means making sure that your website is responsive and can be easily viewed on a variety of screen sizes. If you don’t do this, you could be missing out on a lot of traffic and potential customers.
8. Use social media
Social media is a great way to promote your website and content, and it can also help with SEO. When you share your content on social media, be sure to use keywords in the title and description, as this will help people find it when they search for those terms.
Make sure you have social media buttons on your website so people can share your content, and be sure to post links to your website on your social media accounts. This will help to increase your website traffic and improve your SEO.
9. Create blog posts
Blogging is a great way to generate new content for your website and attract more visitors. When you write blog posts, be sure to include keywords that people are likely to search for. This will help your SEO efforts and also help you attract more readers.
We have found that regular blogging greatly assists with ranking websites faster. Our ranking strategy incorporates the use of 1000+ word blog articles and the results are just amazing.
10. Hire an SEO expert
If you want to ensure that your website is optimised for SEO, then you may want to consider hiring an SEO expert. The team at Titan Blue Australia are able to help you with all aspects of SEO and make sure your site is ranking well.
SEO is a complex and ever-changing field, so it’s important to make sure you take the necessary steps to optimise your website for search engines. By following these 10 SEO tips, you can ensure that your website gets off to a flying start.
For more SEO tips and advice, contact the SEO experts at Titan Blue Australia. We are a leading SEO agency in Sydney and can help you with all aspects of SEO, from keyword research to link building. Contact us today for a free SEO consultation.
