Email and SMS Marketing
Email and SMS marketing is the practice of sending offers, news and reminders directly to customers who have permitted you to contact them.
Titan Blue is a Gold Coast agency that sets up the platform, grows your subscriber list, writes and sends the campaigns, and builds the automated flows (welcome, birthday, win back, post visit) that bring customers back, on a fixed monthly fee with software and message credits charged at cost.
What is Email and SMS Marketing and why do Gold Coast businesses need it?
Email and SMS marketing help Gold Coast businesses communicate directly with customers through targeted emails and text messages. They can be used to share special offers, announce new products, confirm bookings, recover abandoned carts and encourage repeat business.
Unlike social media, where posts may only reach a small percentage of followers, email and SMS allow businesses to contact people who have already shown interest in their products or services. SMS is ideal for timely messages, while email provides more space for promotions, news and customer education.
For Gold Coast businesses, these channels help build customer loyalty, increase repeat sales and keep the brand front of mind. They are especially useful for hospitality, retail, tourism, health, beauty and service-based businesses that rely on bookings, seasonal campaigns and returning customers. When used together, email and SMS marketing provide a cost-effective way to generate measurable results from an existing customer database.
WHY IT MATTERS
Every other channel is rented. Your list is owned.
Search rankings shift, ad costs climb, and social reach is decided by an algorithm. A customer who has given you their email address or mobile number is the one audience nobody can take away or charge you again to reach.
For hospitality, retail and service businesses, the customers you already have are the cheapest growth available. Email and SMS are how you talk to them: a midweek offer, an event invitation, a birthday message, a nudge to someone who has not been in for a while.
SMS is read within minutes by almost everyone who receives it. Email does the storytelling. Used together, on a schedule, they fill quiet periods without spending another dollar on advertising.
PACKAGES
Three levels, one simple monthly fee
Every package includes platform setup, branded templates, list growth assets, campaign copywriting and design, scheduling, and a plain English monthly report. Software and message credits are charged at cost, with no markup.
Connect
Single location, getting started
- 2 email campaigns per month
- 1 SMS campaign per month
- 2 automated flows built and running
- Signup assets: QR codes, website and social
- Monthly results summary
MOST POPULAR
Grow
Multi location or busy calendar
- 4 email campaigns per month
- 2 SMS campaigns per month
- 4 automated flows built and running
- Segmentation by location and behaviour
- Monthly report plus a review call
Loyalty
High volume, retention led
- 8 email campaigns per month
- 4 SMS campaigns per month
- 6+ automated flows across the full lifecycle
- VIP program and loyalty segment build
- Monthly report plus a strategy call
Need an extra campaign for a one off event, a public holiday or a new menu launch? Additional campaigns can be added to any package at any time. Ask us for the current rate card.
AUTOMATED FLOWS
The messages that send themselves
Flows are triggered by what a customer does, not by a date on a calendar. Built once, they keep working indefinitely.
01
Welcome
Someone joins your list and immediately gets a first visit offer, while you are still front of mind.
02
Birthday
An SMS a week before their birthday. For hospitality it is the single highest converting message you can send.
03
Win back
No visit or purchase in sixty days triggers a we miss you offer before that customer is gone for good.
04
Review request
A short prompt a few days after a visit, feeding straight into your Google rating and local search visibility.
+
And more
Abandoned cart and browse recovery, post purchase follow ups, replenishment reminders, appointment and booking confirmations, VIP and loyalty tiers, seasonal reactivation, referral prompts and event RSVPs. If a customer action should trigger a message, we can build it.
HOW IT WORKS
Start now and your first campaign goes out before your next quiet week
Every week you wait is another table, booking or sale that walks out the door and never hears from you again. We move fast.
STEP 01
Strategy session
We map your year: events, seasonal peaks, quiet periods and the offers worth promoting.
STEP 02
Build
Platform setup, domain authentication, branded templates, signup points and your first automated flows.
STEP 03
Grow the list
QR codes in venue, website capture and social signup, all with consent logged correctly from day one.
STEP 04
Send and report
Campaigns go out on schedule and you get a plain English monthly report on list growth and results.
WHO IT SUITS
Built for businesses with returning customers
Restaurants, cafés and venues
Fill midweek tables, promote events and functions, and turn a first visit into a habit. Birthday and win back flows do the heavy lifting.
Retail and eCommerce
Abandoned cart, post purchase and replenishment flows, plus campaign sends timed around your promotional calendar.
Health, beauty and services
Appointment reminders, rebooking prompts and reactivation for clients who have drifted away.
Trades and local services
Seasonal service reminders, past customer reactivation and review requests that build your local search presence.
BETTER TOGETHER
Email and SMS make the rest of your marketing work harder
Paid ads and search bring new people in. Email and SMS make sure they come back. Every customer your other channels win becomes a subscriber you can reach again for free, which lifts the return on everything else you spend.
REPORTING
You see exactly what it is doing
Each month you get a report written in plain English: how many subscribers you gained, what each campaign delivered, which flows are earning their keep, and what we are sending next.
No jargon, no vanity metrics, and no need to log into a platform to work out whether it is working. If something is underperforming we tell you, and we tell you what we are changing.
You own the list and the account. If you ever leave, you take your subscribers with you.
QUESTIONS
Email and SMS marketing, answered
What is email and SMS marketing?
Email and SMS marketing is the practice of sending commercial messages directly to customers who have given you permission to contact them. Unlike search or paid advertising, you own the audience outright, so there is no bidding, no algorithm and no cost per click to reach the same person again.
How much does email and SMS marketing cost in Australia?
Cost has two parts: the software and message credits, and the management. Platform costs for a small to medium list typically run under a hundred dollars a month, with SMS charged per message at a few cents each. Management is a fixed monthly fee based on how many campaigns and automations you want running. We charge software and credits at cost with no markup.
Is SMS marketing legal in Australia?
Yes, provided you follow the Spam Act 2003. You need consent from the recipient, your business must be clearly identified as the sender, and every message must include a working opt out such as replying STOP. We build consent capture and opt out handling into your setup from day one and keep a record of how each subscriber joined.
How long before we see results?
The first campaign can go out within days of your list being connected. Automated flows start producing bookings and sales as soon as they are live. List growth compounds, so the channel gets more valuable every month, with most businesses seeing meaningful revenue from it inside the first quarter.
Do we own the subscriber list?
Yes. The account is set up in your business name and the list belongs to you. You can export it at any time and there is no lock in contract holding your data hostage.
Which platform do you use?
We choose the platform to suit your list size and budget rather than pushing one vendor. For most Australian small and medium businesses that means a low cost email platform paired with a local SMS gateway offering some of the cheapest per message rates in the country. If you already use a platform, we can work in it.
Can you run this alongside our existing marketing?
Yes, and it works best that way. Email and SMS turn the traffic your SEO, Google Ads and social media generate into a customer base you can reach again for free, which lifts the return on every other channel.
Ready to talk to the customers you already have?
Book a free strategy call and we will map out what email and SMS could do for your business, with no obligation.
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